1. Technical SEO Analysis

We conduct a comprehensive examination of your website’s technical foundation, including:

• Crawlability assessment: Identifying issues that prevent search engines from properly accessing and indexing your content
• Site architecture evaluation: Analysing your website structure for optimal search engine understanding
• Page speed analysis: Measuring loading times across devices and identifying specific speed bottlenecks
• Mobile optimisation check: Thorough testing of responsive design and mobile user experience
• HTTPS and security verification: Ensuring proper implementation of secure protocols
• Structured data review: Checking for proper implementation of schema markup for rich results
• Core Web Vitals analysis: Measuring the essential metrics Google uses to evaluate user experience
• Indexation status: Verifying which pages are being indexed correctly and identifying exclusion issues

2. Content Evaluation

Content remains the cornerstone of SEO success. Our content analysis includes:

• Keyword optimisation assessment: Evaluating how well your existing content targets relevant keywords
• Content quality review: Assessing content against Google’s E-E-A-T standards (Experience, Expertise, Authoritativeness, and Trustworthiness)
• Thin content identification: Flagging pages with insufficient content depth
• Duplicate content detection: Finding content similarity issues that dilute SEO effectiveness
• Semantic relevance analysis: Evaluating topical coverage and related keyword opportunities
• Meta data optimisation check: Reviewing titles, descriptions, headings, and image tags
• Content gap analysis: Identifying valuable topics you’re not currently addressing
• Readability assessment: Ensuring content meets appropriate reading level standards for your audience

3. Off-Page SEO Analysis

External factors significantly impact your search rankings. Our off-page analysis covers:

• Backlink profile audit: Comprehensive evaluation of all inbound links pointing to your site
• Toxic link identification: Finding potentially harmful links that should be disavowed
• Competitor backlink comparison: Understanding your link profile relative to top competitors
• Local citation analysis: Checking the consistency of your business information across the web
• Social signals assessment: Evaluating the impact of social media on your SEO performance
• Brand mention monitoring: Identifying unlinked brand mentions that could be converted to links
• Authority metrics evaluation: Analysing domain authority and page authority metrics

4. Competitive Analysis

Understanding your position relative to competitors provides crucial context. Our competitive analysis includes:

• Ranking comparison: Side-by-side evaluation of keyword rankings versus top competitors
• Content gap analysis: Identifying successful content topics that competitors leverage but you don’t
• Technical comparison: Benchmarking your technical SEO implementation against industry leaders
• Backlink competitive analysis: Understanding competitors’ link building strategies and sources
• Feature implementation comparison: Identifying advanced SEO features competitors are utilising
• Market share analysis: Evaluating your search visibility share compared to the overall market

5. Local SEO Assessment

For businesses serving specific geographical areas, our local SEO analysis covers:

• Google Business Profile optimisation: Comprehensive evaluation of your GBP listing
• Local ranking factors analysis: Assessing specific factors affecting local search visibility
• Local citation audit: Checking the consistency and completeness of directory listings
• Competitor local presence comparison: Understanding how you stack up against local competitors
• Local content relevance assessment: Evaluating how well your content serves local intent

Our Three-Tiered SEO Audit Service Options

We understand that businesses have different needs and budgets when it comes to SEO audits. That’s why we’ve developed three comprehensive service tiers:

1. Essential SEO Audit

Perfect for small businesses just beginning their SEO journey or those with limited budgets.

Includes:

• Basic technical SEO analysis covering critical issues
• Core keyword opportunity identification (up to 25 keywords)
• Fundamental content assessment of top 20 pages
• Basic backlink profile overview
• Competitor comparison against 1 main competitor
• 30-minute consultation to discuss findings
• PDF report with prioritised recommendations

Ideal for: Small local businesses, startups, and companies with simple websites under 50 pages.

Timeframe: 5-7 business days

2. Advanced SEO Audit

Our most popular option, providing the optimal balance of depth and value for established businesses.

Includes everything in Essential, plus:

• Comprehensive technical SEO analysis with detailed issue prioritisation
• Expanded keyword research and opportunity identification (up to 100 keywords)
• In-depth content assessment of top 50 pages
• Detailed backlink analysis with toxic link identification
• Local SEO assessment (if applicable)
• Competitor analysis against 3 competitors
• Custom implementation roadmap with 3-month action plan
• 60-minute strategy consultation with our senior SEO specialist
• PDF report with executive summary and detailed findings

Ideal for: Established businesses, e-commerce sites, and companies with websites up to 250 pages.

Timeframe: 10-14 business days

3. Premium SEO Audit

The ultimate comprehensive audit for businesses serious about dominating their market.

Includes everything in Advanced, plus:

• Enterprise-level technical SEO deep dive
• Exhaustive keyword research and mapping (up to 300 keywords)
• Content audit of all indexed pages with gap analysis
• Comprehensive backlink profile analysis with acquisition recommendations
• Complete site structure and internal linking optimisation plan
• User experience and conversion path analysis
• Advanced competitor intelligence across 5 competitors
• Custom 6-month SEO strategy development
• Two 60-minute consultations with our head of SEO

Ideal for: Large businesses, e-commerce operations, and websites with complex structures or more than 250 pages.

Timeframe: 3-4 weeks

Why Choose Our SEO Audit Services?

1. Expertise That Makes a Difference

Our SEO audit team consists of certified professionals with a minimum of 5 years of experience in the industry. Unlike many agencies that assign junior staff to audits, your project will be handled by senior specialists who understand the nuances of modern SEO and can identify opportunities that others miss.

Each audit undergoes a peer review process where at least two SEO specialists evaluate the findings to ensure nothing is overlooked. This dual-expert approach has helped us identify an average of 32% more actionable recommendations compared to single-analyst audits.

2. Tailored for UK Business Success

As a UK-based agency, we understand the unique aspects of optimising for UK search audiences. Our audits consider UK-specific ranking factors, competitive landscapes, and search behaviours that foreign agencies often miss.

We’ve completed over 500 successful SEO audits for UK businesses across various industries, giving us unparalleled insight into what works specifically in the British market. This specialised knowledge is reflected in the targeted recommendations we provide.

3. Actionable, Not Overwhelming

Many SEO audits overwhelm clients with hundreds of technical issues without clear prioritisation or practical next steps. Our audit reports are different:

• Each identified issue includes a clear explanation of the impact on your SEO
• Recommendations are prioritised based on potential ROI and implementation difficulty
• We provide specific action steps for addressing each issue, not just identification
• Custom implementation roadmaps show you exactly what to tackle first, second, and third

This practical approach ensures you can immediately begin implementing changes that will impact your rankings rather than feeling paralysed by an overwhelming list of problems.

4. Transparent Methodology

We believe in complete transparency in our approach. Unlike “black box” audit services where you don’t understand how conclusions were reached, we:

• Clearly document every tool and methodology used
• Provide raw data alongside our analysis
• Explain our prioritisation logic in detail
• Make senior analysts available to answer your questions

This transparency extends to our business relationship, with clear pricing, reasonable timelines, and no hidden costs or upsells.

5. Beyond Identification to Implementation Support

Our relationship doesn’t end when we deliver your audit report. We understand that many businesses need guidance during the implementation phase, which is why every audit package includes consultation time with our SEO specialists.

For clients who need additional support, we offer implementation packages that can include:

• Developer consultation for technical fixes
• Content optimisation guidance
• Ongoing progress tracking and validation
• Regular check-ins to ensure proper implementation

The SEO Audit Process: What to Expect

When you engage with our SEO audit services, here’s what you can expect:

1. Discovery and Onboarding (Days 1-2)

• Initial consultation to understand your business goals and challenges
• Access provision to necessary accounts (Analytics, Search Console, etc.)
• Questionnaire completion to gather business context
• Service level agreement and timeline confirmation

2. Data Collection and Analysis (Days 3-10)

• Comprehensive website crawling and data gathering
• Technical issue identification and verification
• Content assessment and opportunity analysis
• Competitive landscape evaluation
• Backlink profile examination

3. Expert Evaluation and Prioritisation (Days 11-15)

• Senior SEO analyst review of all findings
• Issue prioritisation based on impact and implementation effort
• Opportunity sizing and potential ROI calculation
• Custom roadmap development
• Peer review process

4. Report Delivery and Consultation (Days 16-20)

• Comprehensive report preparation
• Delivery meeting to walk through findings
• Q&A session to address questions
• Implementation guidance and next steps

5. Implementation Support (Ongoing)

• Technical recommendation clarification
• Progress checkpoint consultations
• Implementation validation
• Strategy refinement based on initial results

Rest assured, all information provided is treated with strict confidentiality and covered under our service agreement.

Key Deliverables/Features for SEO Audit Service

Essential SEO Audit

• Comprehensive technical SEO analysis report
• Content evaluation for top 20 pages
• Keyword opportunity analysis (25 keywords)
• Basic backlink profile overview
• Competitor analysis (1 competitor)
• Prioritised recommendations list
• 30-minute consultation session
• PDF report

Advanced SEO Audit

• In-depth technical SEO analysis with issue prioritisation
• Content assessment for top 50 pages
• Expanded keyword research (100 keywords)
• Detailed backlink analysis with toxic link identification
• Local SEO assessment
• Competitor analysis (3 competitors)
• Custom 3-month implementation roadmap
• 60-minute strategy consultation

Premium SEO Audit

• Enterprise-level technical SEO deep dive
• Complete content audit with gap analysis
• Comprehensive keyword research (300 keywords)
• Full backlink profile analysis with acquisition strategy
• Site structure and internal linking optimisation plan
• UX and conversion path analysis
• Advanced competitor intelligence (5 competitors)
• 6-month SEO strategy with ROI projections
• Two 60-minute consultations

Suggested Timeframe for Completion

• Essential SEO Audit: 5-10 business days
• Advanced SEO Audit: 10-17 business days
• Premium SEO Audit: 3-4 weeks

What We Need From a Client

• Google Analytics access (read-only)
• Google Search Console access (read-only)
• CMS access if possible (view-only acceptable)
• Completion of our brief business questionnaire
• List of main competitors (if known)
• Information about target audience and key business goals
• Details of any previous SEO work conducted
• Availability for kickoff and delivery meetings
• Website access credentials (if applicable)
• Information about any planned website changes

20 Questions and Answers

What exactly is an SEO audit and why does my business need one?

An SEO audit is a comprehensive examination of your website’s search engine optimisation health, analysing technical aspects, content quality, backlink profile, and competitive positioning. Your business needs one because it identifies critical issues preventing optimal rankings, provides actionable recommendations for improvement, and establishes a baseline for measuring future SEO success. Without an audit, you’re essentially operating your digital marketing strategy blindfolded, potentially wasting resources on initiatives while fundamental SEO issues remain unresolved.

How is your SEO audit service different from free audit tools available online?

Free online tools provide surface-level analysis based solely on automated scans, missing context-specific issues and offering generic recommendations. Our service combines advanced enterprise-grade tools with expert human analysis from certified SEO specialists who understand the nuances of search algorithms. We provide prioritised, actionable recommendations tailored to your specific business goals, competitive landscape, and industry context, along with implementation guidance—something no automated tool can deliver.

How long does an SEO audit take to complete?

The timeline varies based on the service tier and website complexity. Our Essential SEO Audit typically takes 5-10 business days, the Advanced SEO Audit requires 10-17 business days, and the Premium SEO Audit is delivered within 3-4 weeks. These timeframes ensure thorough analysis and expert review rather than rushed, superficial assessment.

Will you just provide a list of problems, or will you tell me how to fix them?

Unlike many SEO audit services that simply identify issues, our reports include detailed, actionable recommendations for addressing each problem. We prioritise these recommendations based on potential impact and implementation difficulty, and provide a custom roadmap for implementation. Each service tier also includes consultation time with our SEO specialists to discuss implementation strategies and answer questions.

Do I need technical knowledge to understand and implement your audit recommendations?

No. Our audit reports are written in clear, accessible language that translates technical concepts into business terms. We categorise recommendations by the type of resource needed for implementation (developer, content writer, in-house staff) and provide step-by-step guidance. For clients who prefer additional support, we offer technical seo implementation packages to handle technical changes on your behalf.

Which SEO audit package is right for my business?

The right package depends on your website size, business goals, and budget. The Essential Audit is ideal for small local businesses and websites under 50 pages. The Advanced Audit is our most popular option for established businesses and e-commerce sites up to 250 pages. The Premium Audit is designed for large businesses, complex websites, and those seeking to dominate competitive markets. During our initial consultation, we can help determine which package best suits your specific business goals and needs.

Will your audit help recover from a Google penalty or algorithm update impact?

Yes. Our audits are specifically designed to identify issues that may have triggered penalties or negative algorithm impacts. For penalty recovery, we conduct detailed analysis of manual actions and toxic backlinks, providing specific disavowal recommendations. For algorithm update impacts, we assess your site against known ranking factors affected by major updates like Core Web Vitals, content quality metrics, and E-E-A-T signals, then provide targeted recovery strategies.

How often should I get an SEO audit performed?

For most businesses, we recommend comprehensive audits annually, with lighter technical check-ups quarterly. However, additional audits are advisable after major website changes, significant traffic fluctuations, or important Google algorithm updates. Your competitive landscape and growth goals also influence optimal audit frequency—fast-growing businesses in competitive sectors may benefit from more frequent analysis.

Do you perform industry-specific SEO audits?

Absolutely. We have specialists with expertise across various industries including e-commerce, professional services, healthcare, financial services, property, manufacturing, and hospitality. Our industry-specific approach considers unique ranking factors, competitive landscapes, and user behaviour patterns relevant to your sector. This specialised knowledge ensures our recommendations align with industry best practices and opportunities.

What happens after you deliver the SEO audit report?

After delivering your report, we schedule a detailed walkthrough meeting to explain findings and answer questions. All packages include consultation time to discuss implementation strategies. Many clients choose to engage our implementation services to execute the recommendations, while others handle implementation in-house with our guidance. We offer follow-up reviews to validate changes and measure progress regardless of who handles the implementation.

How do you measure the success of an SEO audit?

Success is measured by improvements in key performance indicators after implementing our recommendations. These typically include ranking improvements for target keywords, increased organic traffic, higher click-through rates, reduced bounce rates, and ultimately, improved conversions from organic search. We establish baseline metrics before the audit and track changes over time, providing clients with clear visibility into ROI.

Will your audit address local SEO issues specific to my area in the UK?

Yes. As a UK-based agency, we specialise in local SEO factors specific to British markets. Our audits evaluate Google Business Profile optimisation, local citation accuracy, local competitive factors, and region-specific search patterns. For businesses serving specific areas, we analyse local pack rankings, proximity factors, and location-based content opportunities to maximise visibility in your target geographic regions.

Do you look at my competitors as part of the audit process?

Absolutely. Competitive analysis is a core component of our audit methodology. We identify your true search competitors (who may differ from your business competitors), analyse their ranking strengths and weaknesses, identify content gaps, evaluate their backlink strategies, and benchmark your site against theirs. This provides crucial context for our recommendations and helps identify opportunities they may be missing.

Can you perform an SEO audit on my WordPress website?

Absolutely! We specialise exclusively in WordPress websites, making our SEO audit services perfectly tailored to this platform. Our team has extensive experience with WordPress-specific SEO factors, including theme optimisation, plugin configurations, template structures, and custom post types.

We understand the unique technical considerations of WordPress sites, such as proper use of permalinks, category structures, archive pages, and WordPress-specific schema implementation. Our WordPress expertise ensures you’ll receive recommendations that are fully implementable within your specific WordPress environment.

How do I know if I need the Premium audit rather than the Essential or Advanced option?

The Premium audit is ideal if: 1) Your website has more than 250 pages, 2) You operate in a highly competitive industry where marginal improvements matter, 3) Your site has complex technical architecture or e-commerce functionality, 4) You’ve experienced significant traffic drops or penalties, or 5) You’re planning a major website overhaul and need comprehensive baseline analysis.

During our consultation, we can help determine if your situation warrants the investment in our most comprehensive audit.

Will your SEO audit help with conversion rate optimisation, not just rankings?

Yes, particularly in our Advanced and Premium tiers. While rankings are important, we recognise that traffic without conversions has limited value. Our SEO website audits evaluate user experience factors that impact both rankings and conversions, such as site speed, mobile optimisation, navigation clarity, and content relevance.

The Premium audit includes specific conversion path analysis to identify friction points and opportunities for improving user journeys toward conversion goals.

What makes your SEO audits better than other agencies?

Three key differentiators: 1) Expertise—our SEO website audits are conducted by senior SEO specialists with minimum 5 years experience, not junior staff or overseas contractors; 2) Methodology—we use a proprietary 87-point inspection process that consistently identifies 30% more issues than standard audits; and 3) Actionability—we provide clear implementation roadmaps and ROI-prioritised recommendations rather than overwhelming technical reports.

Additionally, our UK specialisation means we understand the nuances of British search markets better than international agencies.

What if I’m not satisfied with the audit results?

We stand behind our work with a satisfaction guarantee. If our audit fails to identify significant SEO issues or opportunities, we’ll either conduct additional analysis at no charge or provide a partial refund. However, we’ve maintained a 97% client satisfaction rate over hundreds of audits, and most dissatisfaction comes from misaligned expectations, which is why we’re transparent about our methodology and deliverables from the start.

Do you provide ongoing support after delivering the audit?

Yes. All audit packages include consultation time to discuss findings and implementation approaches. We also offer several post-audit support options: 1) Implementation packages where our team handles the technical fixes, 2) Validation reviews to verify proper implementation, 3) Progress tracking to measure improvement, and 4) Ongoing SEO management services for clients wanting continuous optimisation.

We’re committed to your success beyond just delivering a report.

Professional SEO Audit Services

Taking the first step toward improved search engine performance begins with understanding exactly where you stand today. Our SEO audit services provide that critical foundation—combining technical expertise, content analysis, and competitive intelligence to create a clear roadmap for digital success.

Partner with us for a comprehensive audit that delivers clarity, direction, and the expertise needed to outperform your competition in search results that matter to your business.

Every business has unique challenges and goals. That’s why we offer customized SEO and Digital Marketing solutions specifically tailored to your company’s business needs and objectives. To get a personalized quote for your specific requirements contact our friendly SEO team.